What was the World’s Favourite Colour in 2017?
The British papermaker GF Smith determined in a major global survey that Marrs green is the shade of that wins ‘The World’s Favourite Colour’ this year. It is a rich teal hue. The survey received 30,000 submissions from over 100 countries via online polling since it launched in January 2017. The color was submitted by Annie Marrs, a UNESCO worker from Dundee, who was inspired by the River Tay in Scotland.
Colour is evocative and emotive. And colour choice is critical for the commercial success of any product.
Colourants and the wet processing of fibers, yarns, and textiles requires large volumes of water. Clear colour direction Smart color direction yields commercial success and conversative use of resources.
An inspirational video by GF Smith, shows how it creates reams of paper with the magic of color. And can have us considering how every incorrect colour choice is a fashion palette costs volumes in terms of our environmental resources.
Choose the right colours for collections
Trend forecasting is vital in aspects of all businesses. When it comes to the fashion industry, foreseeing trends years before they become mainstream is critical to commercial design success.
Environmental Implications of Colour
Did you know that every time a designer selects a colour to sample in their collection, it takes thousands of litres of clean water to produce it? Or as Cat Fletcher put it in her 2016 Brighton Tedtalk: it takes as much water to make one single t-shirt as she drinks in 3 years. We must be more responsible designers and consumers.
Smart design choices make a difference in our water and energy footprint
We all know that our water resources are limited. We have to be smarter about how we use water in the development of fashion fabrics. Reducing waste, saving energy, and being a conscious consumer are all ways we can make smart design direction the trend in the industry.
The Primary Reason for Product Purchase
According to Kissmetrics blog, 85% of shoppers place colour as the primary reason for buying a product. With statistics like this, it is clear that designers must choose their their colour palettes carefully and correctly.
Take a look at this trend board
Trendstop forecasted the world’s favorite color at the beginning of the year in their Fall 2018-19 Forecast.
Trendstop colour forecasts are validated to conform with the latest consumer mindset and have been proven to produce best-selling colors for leading retailers for the past 10 years.
Moving from Concepts to Commercial Success
Trendstop colour forecasts are validated to conform with the latest consumer mind-set and have been proven to produce best-selling colours for leading retailers for the past ten years. Their forecasts are unique in the industry in that they are 100% accurate in forecasting the big mainstream trends two years before they hit the mainstream market.
“My team and I have developed a unique Accurate Trend Prediction formula in the past 14 years which takes into consideration social media, fast fashion cycles, trend innovators and early adopters, what the consumer is thinking, online behavioral statistics and current retail sales.” Jaana Jatyri, CEO and Founder, Trendstop.com
Access an expert knowledge base in Trend Forecasting